For many service and equipment businesses, renewals are the most profitable sales. Missing a renewal date is lost revenue that was almost guaranteed.
What to track
| Item | Details |
|---|---|
| Contract | Customer, equipment, start and end dates, value |
| Scheduled visits | Preventive maintenance dates and assignments |
| Warranty | Serial number, warranty period, claims |
| Renewals | Due date, owner, status, quote |
| Customer health | Open tickets, satisfaction, payment history |
A renewal routine
- Create renewal opportunities well before expiry, for example 60 or 90 days.
- Assign an owner and a first contact date.
- Send a renewal quote and follow up with reminders.
- Record outcome and reason if lost.
- Report renewal rate monthly.
Health score
A simple score from tickets, satisfaction and payment delays shows which customers are at risk so you can act before renewal time.
Example renewal timeline
| Time before expiry | Action |
|---|---|
| 90 days | Create renewal opportunity and assign owner |
| 60 days | Send renewal quote |
| 30 days | Follow up by call and WhatsApp |
| 7 days | Escalate to manager if not confirmed |
| Expiry | Renew, or record the reason and schedule a win-back |
Adjust the dates to your contract types and the effort a renewal needs.
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