Managing IndiaMART and JustDial Leads in a CRM

Portal leads are paid for and time-sensitive. The same enquiry often goes to several suppliers, so a slow reply usually loses it.

Common problems

• Leads sit in the portal app until someone checks it.
• The same buyer arrives from several portals and gets several calls.
• No one knows which portal produces paying customers.
• Leads are shared on WhatsApp groups and lost.

A better process

1. Bring portal leads into the CRM through the API or a regular bulk import.
2. Check duplicates by phone number and email.
3. Assign automatically by rule, such as product line or round-robin.
4. Send an instant acknowledgement and call within your target time.
5. Record the source on every lead.
6. Review conversion and cost by source every month.

Measure the real return

Speed-to-lead routine

1. Alert the assigned rep the moment the lead arrives.
2. Call within your target window, for example within minutes during working hours.
3. If no answer, send a WhatsApp message and retry later.
4. Record the outcome and next action immediately.
5. If untouched beyond the limit, reassign automatically.

Buyers contact several suppliers at once. The first useful reply often wins.

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