Loyalty works when it is simple for guests and safe for you. These ideas suit Indian restaurants and cafes.
1. Points with tiers
Earn points on spend, with Silver, Gold and Platinum for frequent guests.
2. Prepaid wallet with bonus
Guests top up a wallet and get a bonus. You get cash up front and a reason to return.
3. Birthday and anniversary
A small bonus or dessert on the day.
4. Referral
Reward both the referrer and the new guest.
5. Feedback bonus
Give points for rating the meal.
6. Happy hour
Use slow hours for offers.
Avoid abuse
- Set a redemption limit per bill
- Expire points sensibly
- Keep an uneditable ledger
- Reverse points on voids
Tools
NexoraRMS-POS covers these and enforces them on the server. See loyalty, wallet and coupon software.
How to launch in a week
- Decide the earn rate and a welcome bonus
- Train cashiers to ask for the mobile number politely
- Create one coupon and one happy hour
- Print a small card or table tent explaining the benefit
- Review points issued and repeat guests after two weeks
Keep the rules short enough to explain at the counter in one sentence.

Related guides: Restaurant POS Software in India (complete guide)
Restaurant Loyalty, Wallet & Coupon SoftwareWhatsApp Marketing Software for RestaurantsRestaurant Customer Feedback and NPSWhatsApp Marketing for Restaurants
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